Koolto®: what, where and why
Dayna and Mark, Yves, Shu Fy, Kim, Leonardo, Gerhard, Anna, Houssain, Rodrigo, Fujio, Marlene and Ben, Michele, Bashir, Tatjana, Jesper, Lisa, Prasun, Maria Sole, Ignacio, Akiko, Shufy, Philly, Guillaume... What do they all have in common? Certainly not nationality, language or even gender. But tucked away in their life style, under a jacket or just over their skin, there is a sign — a mark revealing a predilection for originality and good taste. That sign is Koolto®. If they ever met somewhere, sometime, they would recognize each other and with a high-five ask: "Hey, are you Koolto® too?"
Koolto®, worldwide brand, Italian style
Koolto® is a fashion label of IRIS LUCE SRL, an Italian company. An important part of our mission was to become an online enterprise offering millions of potential customers a store with an invaluable blend of skills: creativity, communication and marketing expertise, experience in the textile world and a passion for fashion. All of these skills were focused on a single item of clothing — the T-shirt. Obviously not only something you wear, a T-shirt is the epitome of a timeless urban culture and an extraordinarily powerful medium.
But as work progressed, here at Koolto® we discovered some other interesting aspects. For example, to use Magritte's words "this is not a T-shirt" (Ceci n'est pas une T-shirt), but a place, time and space for startling, exhibiting, transforming and camouflaging. A T-shirt can be the perfect background for an intriguing trompe l'oeil (optical illusion), which we have baptized as the "Koolto® effect." So we play with perception or just simply have fun. But this having fun has brought our collections of inimitable "illusions to wear" success worldwide.
7 good reasons for buying a Koolto® T-shirt Why buy a Koolto® T-shirt?
- Unique and original. Dredge the whole Internet and you won't find a T-shirt with a "tie" or "necklace" that stands comparison with the T-shirts in our two top collections. Unlike many general online stores, Koolto® has chosen to specialize specifically in one exclusive, excellent product.
- Top quality textiles. We always only use 100% pure cotton with Oeko-Tex Standard 100 certification, the most widely recognized textile standard guaranteeing products are not harmful to people or the environment.
- Top quality printing. We use the best systems and materials for perfect photographic results with unique optical illusion effects: even when only a meter away, anyone looking at our T-shirts will be completely fooled and fail to realize they are looking at a trompe l'oeil!
- Italian-style creativity. Every individual Koolto® item has the style, cool taste and creativity acknowledged worldwide as the hallmark of the best Italian companies.
- "Satisfied or money back". Much more than the classic right to a refund (moreover, obligatory in postal sales), our formula guarantees absolute complete customer satisfaction.
- Customer first. We simply treat customers in exactly the same way as we would treat ourselves.
- 24/24 customer service. Immediate assistance, fast replies: on the global market there is no difference between night and day!